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This New Parisian Brand Is All About Floral Textiles

This New Parisian Brand Is All About Floral Textiles


Bedding from Bloom Paris.

Photo: Courtesy of Bloom Paris

One of the prettiest new websites to recently launch is Bloom Paris, the love child of chic Parisian Pauline Favier Henin. After 20 years in television production, the dynamic and bubbly mother of two decided to switch careers and devote her creative energies to the new lifestyle brand. Her specific inspiration however, came from a once-in-a-lifetime opportunity. “One day my husband said, ‘Let’s have a third child or, go around the world,’” Henin recalls to AD PRO, while speaking at a clip. “I didn’t particularly want to travel, but we did it. Everyone dreams about this, but very few do it.” 

Henin took a sabbatical from her job so that the couple could pack up their two kids, who were then six and 10, for the eight-month world tour. And while their voyage included extended stays in Cape Town and Sydney, it was their time spent living in India that most greatly impacted Henin. “We lived in Pondicherry, India, and I fell in love with the block-print fabrics,” she explains.

A coverlet is seen here casually strewn across a sofa.

Photo: Courtesy of Bloom Paris

Tableware products that can easily mix and match.

Photo: Courtesy of Bloom Paris

Once the family returned to Paris, everyone went back to their regular lives. But as Henin confides, “I kept thinking about the fabrics I saw in India. And I wasn’t finding them in France. So I decided I had to do something.” A meeting with a Belgian expat—a former banker who now runs a couture studio—was the next step. Soon, the duo started making quilts. “I adore everything which has to do with the bed,” Henin muses. “That’s why [the full name of the brand] is Bloom Paris: Bed and More.”

Eventually, Henin’s double life—as a TV producer slash quilt designer—came to an end when she decided to officially switch careers. And now, Bloom Paris has enjoyed an official launch. Production continues in India, but also in France where Bloom Paris works with an organization called ESAT to provide work for people with mental and physical disabilities. 

Today, Henin has settled into an enviable routine: As the Bloom Paris creative director, she goes to India twice a year where she meets with various sources to select fabrics, patterns, and colors. “We have about 12 different places we work with,” she explains. “We take drawings to them and they also show us things.” And what is more, what started out as a venture focused solely on bedding has expanded to include table linens. Henin explains, “In my family, we like what is called ‘l’art du vivre’ and ‘l’art de la table.’ This is very important for the pleasure of what you see, but also the spirit.”

On the side of the Atlantic, Bloom Paris has not gone unnoticed. Recently, they have been been contacted by a couple of large American retail stores that are interested in their products (“Keep your fingers crossed!” Henin says with a giggle.) When asked what she would like people to know about Bloom Paris, she concludes, “Everything we are doing is from the heart. People are happy when they see our things. I trust what I am doing and remember, everything is made with love.”

More examples of a tablecloth, placemat, and napkin from Bloom Paris.

Photo: Courtesy of Bloom Paris



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