Sandy Liang’s New Store Is Just As Cool As You’d Expect
When fashion designer Sandy Liang decided to open her very first permanent store, she already had her heart set on the Lower East Side neighborhood in Manhattan. After all, it’s the same area where her family has lived for years, and just blocks away from Congee Village, the iconic restaurant her father owns.
Inside the boutique, the walls are covered in abstract geometric pink shapes, and the floors are a bare concrete. A mix of wood, marble, and mesh creates interesting partitions around the store, and the light changes depending on where you are. The plywood is inspired by Sandy’s boyfriend’s house in Maine, which he designed with his dad, while the unique and somewhat unfinished-feeling walls are partially original from the previous tenant.
“I think it was time for us to have our own physical presence and showcase the collection in a way that spoke to me,” Sandy says. “This is our first time showing the clothes in a space that is totally ours. It feels like I’m finally able to tell the story of the brand, without having other voices chime in to speak for me. I’m excited to be a part of a block that I’ve shopped on ever since I was in high school.”
For the occasion, Sandy teamed up with NYC design firm Almost Studio, which also helped produce her spring 2020 runway show, to design the space. That meant paying special attention to details that mirrored the playful aesthetic of her clothes (think fluffy leopard-print fleece jackets, candy-shaped chunky jewelry in pastel colors, and fun prints like eyeballs and fruit). “It’s funny because one of the inspiration images I showed Almost Studio was a photo I had taken a few years ago at a crepe restaurant in Paris, where they were partially under construction… and so half the space was finished and the other half almost raw,” says Sandy, describing the overall inspiration for the interior.