Clare’s New Hue Is a Dose of Serotonin in a (Paint) Can
If there’s anything we’ve learned from Pantone’s Colors of the Year, announced in December, it’s that we would be seeing a lot more yellow in 2021. This isn’t necessarily a bad thing, given the bright and cheerful properties of the shade. But when it comes to wall color, yellow can be, well, a lot. Good As Gold, Clare’s newest shade, launched yesterday (along with a pleasing pink called Meet Cute), taking all the happiness-inducing benefits of yellow but refining it a bit with a decidedly more mustard twist.
According to Clare founder Nicole Gibbons, the lean toward lemon began soon after the pandemic took hold. “We saw shades of yellow spike pretty drastically post-COVID in 2020—nearly a 90% increase,” says Nicole. “To me, that indicates people are looking for cheerier hues to uplift their space and boost their mood. This more mellow shade of yellow is one we’ve seen trending across the home category.”
Described as “slightly sunny, yet perfectly subdued,” it’s everything we’ve come to expect of the direct-to-consumer paint brand that offers only the most carefully considered color palette. Clare’s current yellow hues are a pastel gold and complex marigold—nothing of the neon variety from this Greenguard Gold Certified and VOC-free brand.
Good As Gold’s richness would lend itself to anyone looking to impress and/or uplift. “Given that it’s a more subdued and approachable shade of yellow, this is a color that truly works in any room, but I think it would look exceptionally stunning in statement-making dining room, a vibrant bedroom, or even as an accent wall in a main living area,” says Nicole.
So while we don’t expect a slowdown in sunshine shades anytime soon, we’re fully on board if they’re in line with Clare’s elegant ethos.