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All the Colors of the Year That Companies Are Predicting for 2021

All the Colors of the Year That Companies Are Predicting for 2021

If you’re anything like us, you need not one but many colors of the year. (Step aside, Pantone!) And while the COTY mania typically scuttles forecasting clarity, color prognosticators find themselves uniquely aligned in this anything-but-typical year. Survey the 2021 predictions as a group and you’ll find that, while color soothsayers do not cite Pantone’s Ultimate Gray and Illuminating directly, they are basing their choices on common themes of the pandemic: life’s analog pleasures, security and comfort, and hope for a brighter future. Below, we round up all the paint and color predictions you need to know.

Aegean Teal by Benjamin Moore

Looking at water is a well-known stress reliever. So as we anxiously await widespread vaccine distribution from our homes, a proxy for the sea will do just fine. When Benjamin Moore announced Aegean Teal as its 2021 COTY in October, the company’s color marketing director Andrea Magno told AD PRO: “It has that soothing feeling that we’re looking for—it’s uplifting.” With more than a passing resemblance to verdigris, Aegean Teal doesn’t demand a maritime-themed facelift. Used with other hues from Benjamin Moore’s Color Trends 2021 palette—which also includes Amazon Soil, Atrium White, Beacon Hill Damask, Chestertown Buff, Foggy Morning, Gray Cashmere, Kingsport Gray, Muslin, Potters Clay, Rosy Peach, and Silhouette—the blue-green can star in a coastal milieu or underline a more polychromatic scheme.

Aegean Teal by Benjamin Moore.

Photo: Courtesy of Benjamin Moore

Comfort Colors by PPG

Put a Caribbean spin on Aegean Teal and you might get Misty Aqua, a pale turquoise from PPG that the Pittsburgh-based company’s trend forecasters selected for 2021 as part of its first-ever COTY palette. The suite also includes oatmeal-colored Transcend and earthy Big Cypress. Together, the colors evoke the simpler, close-to-home activities of quarantine such as baking and hiking.

PPG’s Misty Aqua, used here as an accent.

Courtesy of PPG

Urbane Bronze by Sherwin-Williams

The balm of nature also informed the Sherwin-Williams color marketing team in its September selection of Urbane Bronze for 2021. The ancient metallic color’s gravity, as well as its association with time-honored craft, contrasts the backlit screens that dominate home life more than ever. And what, you may ask, is Urbane Bronze’s standing in the Colormix Forecast for 2021, which Sherwin-Williams revealed to AD PRO this past August? It anchors the Sanctuary palette of warm natural tones. The 2021 selection also comprises Encounter, Continuum, and Tapestry palettes, with 40 colors in total.

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